GEWEL is a communications agency and creative studio, founded in Senegal by Francine Pips.
We help institutions, brands and creatives build powerful, authentic narratives.
We work at the intersection of communication strategy and creative direction, on bespoke projects with strong cultural value.
Every GEWEL service is tailored to the nature of the project.
CLIENTS
CLIENTS
Services
Services
COMMUNICATION CONSULTING & STRATEGY
You have a project.
You have the budget, the intentions, sometimes an idea.
What’s missing: the context, the network, the ability to navigate between cultures.
CREATIVE CONSULTING & DIRECTION
You have a project.
You know what you want to say.
What’s missing: a direction that shapes the vision and guides creative choices.
PROJETS
PROJETS
The heart
of our name
Pronounced GUE-well, the word comes from Wolof, the language most widely spoken in Senegal and across the sub-region.
It refers to the griot: storyteller, historian and keeper of cultural heritage in West Africa. Griots are the living memory of their communities : weaving narratives, preserving history and passing down the spoken word from one generation to the next.
It is from this figure that GEWEL takes its name and its purpose.
About
About
Francine Pips
Francine Pips
FOUNDER
FOUNDER
Francine Pips is a communications consultant and Creative Director. She supports international institutions and brands operating in African cultural markets, from strategy through to execution.
Founder of GEWEL, she has worked between Paris and Dakar for over ten years, with first-hand knowledge of West African creative ecosystems and the expectations of international clients.
Her network is made up of professionals identified directly on the ground: photographers, directors, journalists, designers, producers. She brings them in according to the specific needs of each project.
HAVE A PROJECT, AN IDEA, OR WANT TO COLLABORATE?
Write to us. Every conversation starts with listening.
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